Accessibility and Inclusive PracticeDigitalSocial MediaSocial Media

Inclusive Social Media Content

Social media symbols in a mindmap

The importance of inclusive social media messaging:

Inclusive social media messaging is vital for any organisation in its comms to its employees, visitors, and customers.  During the lockdown, museums have an opportunity to reach out to people and potential visitors by being inclusive in content and message.

The importance of social media and inclusive content blog here:

New: Inclusive Social Media Podcast (with captions):

This podcast with Sarah Simcoe (Founder of EMBED) and Becki Morris (Director of DCN) discuss:

  • How inclusive social media benefits museums of all sizes and the Heritage Sector in marketing, outreach, and business development.
  • It contains key observations and practical tips on planning inclusive content.

Link to podcast here:

These are a selection of tips for various social media platforms:
If you know of any more, do let us know via

Alternative text on image descriptions:
Vocaleyes Alt-text guidance here:

Adding alternative text on Instagram:


Consider trigger warnings particularly if you are using any flash images or any information.

There is guidance to stop auto-play of films via twitter here:


Remember to capitalise the first letter of each word in the hashtag: #InclusivePractice


Auto-generating captions on Youtube are not accurate and therefore won’t be accessible to a number of audiences.

FREE Training on adding captions to your content with StageText:

How to add your own captions:

This is another that is easy to follow:

Vimeo:  useful video on adding captions to Vimeo

Captions via Apple: You can do this via the MixCaptions app.


Stagetext has excellent guidance on how to produce captions for films based on YouTube that are available online.
You can find them here:

Accessibility to Film and Video for visually impaired and blind people via Vocaleyes:


Remember that people will use transcriptions to support any sensory processing difficulties and if they are d/Deaf, deafened, and hard of hearing:

Transcription tools:

Otter: (free for 40 minutes transcribing).

Timed tweets:  Social Media Management Tools

Image description via Hootsuite:

Image description via Tweetdeck:  As you upload your image, an add description will appear at the bottom of the image.

General tips and advice:

RNIB including how-tos:

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